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会议专题 402.cc - 会议专题 - 正文

MSI 2020 第四届营销科学与创新国际高峰论坛

时间:2019-09-20    点击数:

Journal of Business Research专辑国际学术会议

征稿通知

MSI 2020 第四届营销科学与创新国际高峰论坛暨Journal of Business Research专辑国际学术会议的会议论文征集工作已经开始,欢迎各位学者踊跃投稿。投稿论文分为公司战略组、个体行为组、商务分析组、教学研讨组、综合管理组五个领域,此外也欢迎其它领域的论文,具体题目不限。投稿邮箱分别是:

论文领域

邮箱地址

负责老师

1.公司战略组(营销战略、组织战略、企业战略、创新战略等)

msi2020t1@163.com

寿志钢
  13871038755
李冰心
  17798235381

2.个体行为组(消费者行为、个体心理、员工行为等)

msi2020t2@163.com

朱华伟
  15629056588
赵晶18672304317

3.商务分析组(营销模型、计量模型、经济分析等)

msi2020t3@163.com

曾伏娥18802737696柯丹18627904099

4.教学研讨组(教学研讨、课程建设、专业建设等)

msi2020t4@163.com

桂世河
 
13971379651
 
廖以臣
 
13907114088

5.综合管理组(国际化战略、资本战略以及其他)

msi2020tg@163.com

崔楠
  18971611512
桑祖南13377854806

会议论文投稿要求

1. 投稿论文请按不同的领域发送到组委会指定的投稿邮箱,稿件正文应为匿名,不能出现任何作者信息;但请于邮件正文中注明作者姓名与作者单位

2. 所有投稿论文应为原创论文,论文全文论文摘要均可

3. 本次会议将对论文全文和高质量摘要进行专家评审,并针对论文全文遴选出大会优秀论文

4. 投稿稿件的语言不限中英文均可。中文稿件请参考《营销科学学报》的论文写作与文献引用格式;英文稿件请参考Journal of MarketingJournal of Consumer ResearchJournal of Marketing Research或者Marketing Science的论文写作与文献引用格式

5. 投稿稿件务必在投稿截止日前(202015)通过电子邮件的方式发送至大会邮箱。所有投稿稿件将会收到回复确认。若未收到相关确认邮件,请及时通过电话或邮件的方式与组委会联系

重要日期

论文提交截止日期:202015

论文评审结果公布日期:202025

会议时间:2020328-329

联系方式:

会议注册:18986066560(张广玲)

论文投稿:18802737696(曾伏娥)

交通住宿:18971611512(崔楠)

联系地址:湖北省武汉市武昌区珞珈山路16号402.cc-永利集团www.3040808[3043300.com]


Journal of Business Research专辑投稿 2020

专辑主题:“共享经济中的服务创新与管理”

投稿截止日期:June 302020

投稿方式:所有英文学术论文稿件需要通过Journal of Business Research网站完成投稿




MSI 2020 第四届营销科学与创新国际高峰论坛Journal of Business Research专辑学术会议

第二轮 会议与专辑征稿通知

会议主题:新时代的市场营销与创新管理:挑战与机遇

会议时间:2020328-29

论文提交截止日期:202015

会议论文提交邮箱:

msi2020t1@163.com

公司战略组 (营销战略、组织战略、企业战略、创新战略等)

msi2020t2@163.com

个体行为组(消费者行为、个体心理、员工行为等)

msi2020t3@163.com

商务分析组(营销模型、计量模型、经济分析等)

msi2020t4@163.com

教学研讨组(教学研讨、课程建设、专业建设等)

msi2020tg@163.com

综合管理组(国际化战略、资本战略以及其他)

地点:402.cc-永利集团www.3040808[3043300.com],湖北省武汉市武昌区珞珈山路16号,中国

举办单位:

402.cc-永利集团www.3040808[3043300.com]

首都经济贸易大学工商管理学院

Journal of Business Research (SSCI IF 4.028)

协办单位

SMEI (美国营销经理人国际协会)中国分会

中国企业改革与发展研究会

中国高等院校市场学研究会

对外经济贸易大学服务营销与管理国际研究中心

支持单位

国家自然科学基金委员会


MSI 2020 第四届营销科学与创新国际高峰论坛

Journal of Business Research专辑国际学术会议


在当今的新时代,伴随着人工智能、物联网、云计算等相关技术的飞速发展,包括市场营销在内的整个工商管理实践都在发生着前所未有的重大变化。例如,在经济全球化和市场竞争加剧等因素的综合作用下,以共享经济(Sharing Economy, SE)为代表的新的商业模式在过去十年中广泛影响了众多的服务企业和制造企业,在旅游业、酒店业、运输业、零售业、专业服务和IT等相关领域尤为突出。相应地,共创、共享、共赢等已成为目前许多企业生存和长期发展中不容忽视的新模式,这对于来自新兴市场国家的企业来说,更是如此。继续过去三年在对外经济贸易大学分别展开了第一届、第二届和第三届营销科学与创新国际高峰论坛之后,MSI 2020第四届营销科学与创新国际高峰论坛暨Journal of Business Research专辑学术会议将于2020328-29日(周六、周日)在中国湖北省武汉市召开,以便为广大管理学学者搭建起跨国、跨学科的国际交流与合作平台。

本次会议由402.cc-永利集团www.3040808[3043300.com]、首都经济贸易大学、Journal of Business ResearchSSCI 影响因子4.028)联合主办,旨在基于新时代的大背景、结合国内外最新发展动态展开相关的理论探讨和实践分享,推动和丰富有关新时代的营销科学与创新管理相关理论与实践的研究,并为拟向本次JBR专辑投稿的中外学者提供中外权威专家的建议并展开深入研讨。

伴随着中国的一带一路倡议以及中国企业走出去的实践,中国企业正以多种不同方式融入到世界经济的大潮之中。相应地,其在国际市场和国内市场中所展现出来的独特特征和新的商业关系发展模式以及不断推陈出新、与时俱进的营销科学与创新管理实践,对于中国企业在国内外市场中获得竞争优势并取得卓越绩效发挥着重要作用。例如,促进中国共享经济企业建立、发展和强化的顾客关系的因素,就是本次高峰论坛暨Journal of Business Research专辑国际学术会议所关注的一个重要议题。类似地,产消合一、价值共创、顾客体验、服务质量、商业道德、商业模式、治理结构以及关系营销、关系管理等方面议题也值得关注和探索。

本次高峰论坛暨Journal of Business Research共享经济中的服务创新与管理专辑国际学术会议旨在围绕以下核心问题(但不限于)展开深入思考和探索:

1)从宏观层面看新时代的营销科学与创新。例如,作为新时代的一个重要表征,本次会议将围绕共享经济平台与企业实践展开探讨,进而为共享经济中的行业监管、中国企业管理决策和商业模式完善提供重要参考,以保证共享经济生态圈的良性循环;2)从微观层面看新时代的营销科学与创新。例如,随着消费者越来越关注自身安全和数字安全,我们迫切需要就如何应对或避免共享经济过程中供应商和顾客等可能出现的不文明行为等展开研究,进而深化和丰富有关共享经济的平台企业运营的现有理论和管理实践。

本次会议鼓励采用多种视角(如战略、产业经济学、心理学、社会学和/或消费经济学等)的稿件,研究方法可以是定性的、定量的或混合研究。同时,需要指出的是,关注新时代的营销战略或洞察消费者行为的概念性论文,也欢迎投稿。本会议旨在从战略层面和微观层面上来探索和分析新时代营销科学与创新管理的相关理论与实践。此外,我们也鼓励提交正在进行中的研究成果,以便为学者和商业实践者提供新的思维和最新见解及趋势。


本次会议主题包括(但不限于):

·新时代背景下的营销科学与变革

·新时代背景下的营销专业“双万”建设

·新时代背景下的创新管理

·共享经济背景下的服务创新、消费者体验

·数字经济背景下的服务创新、消费者体验

·新时代背景下的营销战略与渠道管理

·新时代背景下的商业模式设计与创新

·新时代背景下的服务质量和顾客满意度

·共享经济背景下创新管理中的道德相关问题

·顾客和企业的不文明行为

·数据安全与顾客隐私悖论

·新时代背景下的新服务开发与设计

·开放创新团队和集成开发团队

·顾客参与和顾客价值共创

·共享经济背景下的新商业模式

·新时代背景下的规则和监管(社会控制、行为控制等)

……

论文提交

所有来稿论文均应原创。特刊将对论文全文和高质量的摘要进行专家评审。


会议联合主席

Yonggui Wang (王永贵)

首都经济贸易大学副校长,原对外经济贸易大学科研处处长、国际商学院院长,教育部长江学者特聘教授、杰青、万人领军,JBR专辑客座主编


Robert W. Palmatier

美国华盛顿大学教授,Journal of Marketing 联合编辑


Anders Gustafsson

挪威商学院市场营销系教授、Journal of Business Research 主编、美国市场学会(AMA)学术委员会主席


Daniel Peter Hampson

对外经济贸易大学国际商学院市场营销系助理教授、原英国曼彻斯特商学院讲师


Tao Wang(汪涛)

402.cc-永利集团www.3040808[3043300.com]副院长、营销科学学报联合主编、教育部长江青年学者

大会执行委员会联合主席

黄敏学 402.cc-永利集团www.3040808[3043300.com]市场营销与旅游管理系系主任、教授

402.cc-永利集团www.3040808[3043300.com]市场营销与旅游管理系原系主任、教授

张广玲 402.cc-永利集团www.3040808[3043300.com]市场营销与旅游管理系书记、教授

曾伏娥 402.cc-永利集团www.3040808[3043300.com]市场营销与旅游管理系副主任、教授

402.cc-永利集团www.3040808[3043300.com]市场营销与旅游管理系副主任、教授


主题演讲嘉宾(确认中)

Robert Palmatier 教授,Journal of Marketing联合编辑

Anders Gustafsson 教授,挪威商学院市场营销系, Journal of Business Research 主编, 美国市场学会(AMA)学术委员会主席

陈宇新 教授  Marketing Science高级编辑

陈晓红 教授 中国工程院院士/校长,湖南商学院

Constantine S. Katsikeas教授,Journal of International Marketing主编

John Hulland 教授,Journal of the Academy of Marketing Sciences主编

Raj Sethuraman 教授,Journal of Retailing联合主编

Michael Brady 教授,Journal of Service Research主编

Ajai Gaur 教授,Journal of World Business主编

Sabine Benoit 教授,英国萨里商学院,JBR专辑客座主编

Iris Hung 教授,International Journal of Research in Marketing 主编

Eric Fang(方二) 教授,美国伊利诺伊大学

Kevin Zhou(周政) 教授,香港大学,Asia Pacific Journal of Management资深编辑

Jiatao Li (李家涛) 教授,香港科技大学,Journal of International Business Studies 副主编。并于 2009-2016 期间担任管理学顶尖期刊 Strategic Management Journal 的副主编

Yuwei Jiang(姜宇威) 教授 香港理工大学,Journal of Consumer Psychology 副主编

滕乐法 教授江南大学商学院院长,JBR专辑客座主编

刘毅鹏 教授, Management and Organization Review 资深编辑


★会议学术委员会委员★(持续更新中)

(以下排名不分先后)

才凤艳 副教授/优青 上海交通大学

曾伏娥 教授 武汉大学

常亚平 教授 华中科技大学

教授/长江特聘/杰青 清华大学

副教授 清华大学

教授/院长 中国矿业大学

陈效林 副教授 南京财经大学

教授 武汉大学

教授 四川大学

费显政 教授/副院长 中南财经政法大学

符国群 教授 北京大学

高旭东 教授 清华大学

何佳讯 教授/院长 华东师范大学

胡海波 教授/院长 江西财经大学

胡左浩 教授 清华大学

教授 武汉大学

黄敏学 教授 武汉大学

蒋青云 教授 复旦大学

景奉杰 教授 华东理工大学

李纯青 教授 西北大学

李东红 教授 清华大学

李志军 《管理世界》社长

教授/长江特聘 上海交通大学

副教授 北京第二外国语大学

牛永革 教授 四川大学

教授/副院长 华中农业大学

滕乐法 教授/院长 江南大学/加拿大奎尔夫大学

教授/副院长 武汉大学

副教授 华侨大学

王良燕 教授 上海交通大学

卫海英 教授/书记 暨南大学

教授/院长/长江特聘 浙江大学

吴水龙 教授 北京理工大学

肖小虹 教授/院长 贵州财经大学

教授/副院长 湖南大学

杨志勇 教授 河北经贸大学

姚山季 教授/副院长 南京工业大学

于洪彦 教授 中山大学

教授/副院长 北京大学

张广玲 教授 武汉大学

张言彩 副教授/副院长 淮阴师范学院

周志民 教授/副院长 深圳大学

教授 哈尔滨工业大学

......

(上述信息,如有遗漏或错误,敬请原谅并告知,谢谢)

会议特色

中外学者高端平台,密切互动;

中外大伽精彩分享,倾情对话;

中外期刊紧密合作,择优推荐;


国际期刊主编面对面

Journal of Marketing

Marketing Science

Journal of International Business Studies

Journal of Business Research

Journal of the Academy of Marketing Sciences

Journal of Retailing

International Journal of Research in Marketing

Journal of Service Research

Journal of World Business

Journal of Consumer Psychology

Management and Organization Review


国内权威期刊主编面对面

《管理世界》

《管理科学学报》

《南开管理评论》

《中国工业经济》

《经济管理》

《科研管理》

《经济与管理研究》

《营销科学学报》

《珞珈管理评论》



重要日期

论文提交截止日期:202015

论文接受通知日期:202025


会议论文提交邮箱

msi2020t1@163.com

公司战略组 (营销战略、组织战略、企业战略、创新战略等)

msi2020t2@163.com

个体行为组(消费者行为、个体心理、员工行为等)

msi2020t3@163.com

商务分析组(营销模型、计量模型、经济分析等)

msi2020t4@163.com

教学研讨组(教学研讨、课程建设、专业建设等)

msi2020tg@163.com

综合管理组(国际化战略、资本战略以及其他)


所有来稿论文均应原创,并欢迎中英文稿件,并遴选大会优秀论文(需论文全文)。本次会议将对论文全文和高质量摘要进行专家评审。


注册费用

·个人优惠价格:学者1800 学生1200

2020115日前,学者或学生个人报名可享受个人优惠价格,请提交个人注册信息

·团体优惠价格:学者1500 学生900

2020115日前,5-10人学者或学生组团报名可享受团体优惠价格,请一并缴纳注册费用,但逐一提交组团人员注册信息

·原价:学者/业界及其他代表2500 学生1600

业界或其他代表以及2020115日后注册的学者与学生不再享受优惠价格,需按原价注册


汇款账户信息:

汇款时请务必注明: MSI 2020 + 姓名(如MSI 2020 李晶)

银行名称: 中国银行武汉珞珈山支行

Bank of China Hubei Branch Wuhan Donghu Development Luo Jiashan SUB-BRANCH

银行地址:湖北省武汉市武昌区东湖南路8

名:武汉大学

WUHANUNIVERSITY

号:576857528447

注册回执:

请务必于汇款后扫描下方二维码或点击阅读原文填写注册回执

JBR专辑 2020

Special Issue of Journal of Business Research 2020

专辑主题:“共享经济中的服务创新与管理”

投稿截止日期:June 302020

投稿方式:所有英文学术论文稿件需要通过JBR网站完成投稿


客座主编

Special Issue Editors:

王永贵教授

ygwang@uibe.edu.cn

长江学者特聘教授、杰青、万人领军

首都经济贸易大学副校长


Sabine Benoit教授

s.benoit@surrey.ac.uk

英国萨里商学院市场营销学教授


滕乐法教授

lefateng@jiangnan.edu.cn

江南大学商学院院长





The 4th Thought Leaders’ Conference of Marketing Science and Innovation (MSI 2020)

and Academic Conference of Journal of Business Research

The First Round of Conference and Special Issue

Call for Papers

Conference Theme: Marketing and Innovation Management in the New Era: Challenges and Opportunities

Conference submissions should be sent to

msi2020t1@163.com

Corporate Strategy (Marketing Strategy, Organizational Strategy, Enterprise Strategy, Innovation Strategy, etc.)

msi2020t2@163.com

Individual Behavior (Consumer Behavior, Individual Psychology, Employee Behavior, etc.)

msi2020t3@163.com

Business Analysis (Marketing Modeling, Econometric Modeling, Economic Analysis, etc.)

msi2020t4@163.com

Teaching Seminar (Teaching Seminar, Curriculum Development, Major Development, etc.)

msi2020tg@163.com

General Management (Internationalization Strategy, Capital Strategy, etc.)

Important DatesMarch 28 -29, 2020

Deadline for paper submission to the Conference: January 5, 2020

Hosts:

Economics and Management School, Wuhan University

College of Business Administration, Capital University of Economics and Business

Journal of Business Research (SSCI IF 4.028)

Co-organizers:

China Chapter, Sales & Marketing Executives International

China Enterprise Reform and Development Society

Chinese Marketing Association of University

International Research Center of Service Marketing and Management, UIBE

Supporter:

National Natural Science Foundation of China


The 4th Thought Leaders’ Conference of Marketing Science and Innovation (MSI 2020)

and Academic Conference of Journal of Business Research

The First Round of Conference and Special Issue

Call for Papers

In the new era, along with the rapid development of artificial intelligence (AI), Internet of Things, cloud computing and other technologies, the entire business management practice including marketing has undergone unprecedented dramatic changes. For instance, under the comprehensive effect of economic globalization and increased market competition, the new business model represented by the Sharing Economy (SE) has extensively influenced many service companies and manufacturing companies in the past decade, among which, tourism, hospitality, transportation, retail, professional services and IT are particularly prominent. Accordingly, co-creation, sharing, and win-win have become new models that cannot be ignored in the survival and long-term development of many enterprises, especially for enterprises from emerging market countries. Following the first, second and third International Summit of Marketing Science and Innovation at the University of International Business and Economics in the past three years, MSI 2020 the 4th Thought Leaders’ Conference of Marketing Science and Innovation and Academic Conference of Journal of Business Research will be held on March 28-29, 2020 (Saturday and Sunday) in Wuhan, Hubei Province, China, aiming to build a multinational and interdisciplinary international exchange and cooperation platform for management scholars.

The conference will be co-hosted by the Economics and Management School of Wuhan University, Capital University of Economics and Business and Journal of Business Research (SSCI IF 4.028). The conference aims to combine the latest developments at home and abroad and encourage related theory discussion and practice sharing in the new era, promote and enrich the new era of marketing science and innovation management related theory and practice research. Besides, it will provide suggestions and in-depth discussions for Chinese and overseas scholars who intend to contribute to this JBR Special Issue.

Along with the Belt and Road Initiative and the practice of Chinese companies going global, Chinese companies are integrating into the tide of the world economy in various ways. More and more Chinese companies competing in domestic and international markets achieve excellent performance due to their unique characteristics and new business relationship development models, as well as the constant development of new and advanced marketing science and innovation management practices. Therefore, exploring factors that promote the establishment, development and strengthening of customer relationships in China's sharing economy is an important topic in this summit forum and the special issue of Journal of Business Research. Similarly, issues such as production and consumption, value co-creation, customer experience, service quality, business ethics, business models, governance structure, and relationship marketing and relationship management are also worthy of attention and exploration.

This Conference on Service Innovation and Management in the Sharing Economy aims to focus on the following core issues (but not limited to):

1) Look at the marketing science and innovation in the new era from a macro perspective. For example, it will provide an important reference for industry regulation, Chinese business management decisions and business model improvement in the sharing economy, facilitating the sharing of economic ecology by focusing on the sharing economy platforms and corporate practices. 2) Explore the marketing science and innovation in the new era from the micro perspective. For example, as consumers become more concerned about their own and digital security, we urgently need to conduct research on how to cope with or avoid possible uncivilized behaviors from suppliers and customers in the process of sharing economy, thereby deepening and enriching the existing theory and management practices of platform enterprise operations in the sharing economy.

This conference encourages manuscripts from a variety of perspectives (such as strategy, industrial economics, psychology, sociology, and/or consumer economics). Research methods can be qualitative, quantitative, or mixed. At the same time, it should be pointed out that the conceptual papers focusing on the marketing strategy of the new era or the insight into consumer behavior are also welcome to contribute, since the goal of the conference is to explore and analyze the relevant theories and practices of marketing science and innovation management in the new era from the strategic and micro level. In addition, we encourage submissions of ongoing research to provide new thinking, insights and trends for academics and business practitioners.


Possible topics include, but are not limited to:

· Marketing Science and Transformation in the New Era

· Innovation Management in the New Era

· Service Innovation, and Consumer Experience in Sharing Economy

· Service Innovation, and Consumer Experience in Digital Economy

· Marketing Strategy and Channel Management in the New Era

· Business Model Design and Innovation in the New Era

· Service Quality and Customer Satisfaction in the New Era

· Ethical Issues under the Background of Innovation Management in the Sharing Economy

· Uncivilized Behavior of Customers and Enterprises

· The Paradox between Data Security and Customer Privacy

  • The New Service Development and Design in the      New Era

  • Open Innovation Team and the Integrated      Development Team

· Customer Engagement and Customer Value Co-creation

· The New Business Model in Sharing Economy

· Rules and Regulation in the New Era (Social Control and Behavior Control, etc.)


Submission to the Conference

All the submissions should be original work. Both full articles and high-quality abstracts would be evaluated and handled by the conference.



Conference Co-Chairs

Prof. Yonggui Wang,

Vice-president, Capital University of Economics and Business,

the former Dean of International Business School, UIBE, Director of Research office, UIBE, Changjiang Scholar


Prof. Robert W. Palmatier

Co-Editor, Journal of Marketing, University of Washington, U.S.A.

Prof. Anders Gustafsson

BI Norwegian Business School, Oslo, Norway,

Editor-in-Chief, Journal of Business Research,

Chairman of the American Marketing Association (AMA) Academic Committee

Daniel Peter Hampson

Assistant Professor of Marketing, University of International Business and Economics

Prof. Tao Wang

Vice Dean, Economics and Management School, Wuhan University,

Co-Editor-in-Chief, Journal of Marketing Science, Young Changjiang Scholar

Conference Executive Committee Co-Chairs

Prof. Minxue Huang, Head of Department of Marketing and Travel Management, Economics and Management School, Wuhan University

Prof. Jing Huang, the former Head of Department of Marketing and Travel Management, Economics and Management School, Wuhan University

Prof. Guangling Zhang, Secretary of Department of Marketing and Travel Management, Economics and Management School, Wuhan University

Prof. Fue Zeng, Vice Head of Department of Marketing and Travel Management, Economics and Management School, Wuhan University

Prof. Nan Cui, Vice Head of Department of Marketing and Travel Management, Economics and Management School, Wuhan University


Keynote Speakers (Confirming)

Prof. Robert Palmatier, Co-Editor, Journal of Marketing

Prof. Anders Gustafsson, BI Norwegian Business School, Oslo, Norway, Editor-in-Chief, Journal of Business Research, Chairman of the American Marketing Association (AMA) Academic Committee

Prof. Yuxin Chen, Dean, Business Shool, NYU Shanghai, Senior Editor, Marketing Science

Prof. Xiaohong Chen, Academician of Chinese Academy of Engineering, President, Hunan University of Technology and Business

Prof. Constantine S. Katsikeas, Editor-in-Chief, Journal of International Marketing

Prof. John Hulland, Editor-in-Chief, Journal of the Academy of Marketing Science

Prof. Raj Sethuraman, Joint Editor-in-Chief, Journal of Retailing

Prof. Michael Brady, Editor-in-Chief, Journal of Service Research

Prof. Ajai Gaur, Editor-in-Chief, Journal of World Business

Prof. Sabine Benoit, Business School, University of Surrey, Guest Editor, Special Issue of Journal of Business Research

Prof. Iris Hung, Editor-in-Chief, International Journal of Research in Marketing

Prof. Eric Fang, University of Illinois

Prof. Kevin Zhou, The University of Hong Kong, Senior Editor, Asia Pacific Journal of Management

Prof. Jiatao Li, The Hong Kong University of Science and Technology, Editor, Journal of International Business Studies, Associate Editor, Strategic Management Journal from 2009-2016

Prof. Yuwei Jiang, Hong Kong Polytechnic University, Associate EditorJournal of Consumer Psychology

Prof. LefaTeng, Dean, Business School, Jiangnan University, Guest Editor, Special Issue of Journal of Business Research

Prof. Yipeng Liu, Senior Editor, Management and Organization Review


Face to Face with the Editor-in-Chief of International Journals

Journal of Marketing

Marketing Science

Journal of International Business Studies

Journal of Business Research

Journal of the Academy of Marketing Science

Journal of Retailing

International Journal of Research in Marketing

Journal of Service Research

Journal of World Business

Journal of Consumer Psychology

Management and Organization Review

Important Dates

Deadline for paper submission to the Conference: January 5, 2020

Notification of acceptance: February 5, 2020


Email addresses for paper submission:

msi2020t1@163.com

Corporate Strategy (Marketing Strategy, Organizational Strategy, Enterprise Strategy, Innovation Strategy, etc.)

msi2020t2@163.com

Individual Behavior (Consumer Behavior, Individual Psychology, Employee Behavior, etc.)

msi2020t3@163.com

Business Analysis (Marketing Modeling, Econometric Modeling, Economic Analysis, etc.)

msi2020t4@163.com

Teaching Seminar (Teaching Seminar, Curriculum Development, Major Development, etc.)

msi2020tg@163.com

General Management (Internationalization Strategy, Capital Strategy, etc.)


The conference paper must be original, both in Chinese and English are welcome. Both full paper and abstract would be evaluated and handled by the conference and the best papers of the conference will be selected (full paper required).


Special Issue of Journal of Business Research 2020

Special Issue Theme: Service Innovation and Management in Sharing Economy

Paper Submission:

All manuscripts must follow the guidelines of the Journal of Business Research and be submitted online through Manuscript Central.

Submission Deadline:

Manuscripts for the Special Issue can be submitted until June 30, 2020.


Special Issue Editors:

Pro. Yonggui Wang

ygwang@uibe.edu.cn

Vice-president, Capital University of Economics and Business

Professor of Marketing and Strategy, Changjiang Scholar


Pro. Sabine Benoit

s.benoit@surrey.ac.uk

Professor of Marketing, University of Surrey


Pro.Lefa Teng

lefateng@jiangnan.edu.cn

Dean, School of Business, Jiangnan University